We were thrilled to team up with environmental/animal activist and race car driver Leilani Münter to showcase the Vegan Powered Race Car. The first ever vegan-themed race car!
The car and nine days of vegan food samples premiered at the 2017 Daytona International Speed Week. The event attracted hundreds of thousands race fans... kicking off with Leilani's race The Clash At Daytona and culminating with the Daytona 500.
A foundation funded the car and exhibit area, while A Well-Fed World helped supply nine days of vegan food samples and handouts, along with vegan athletes: bodybuilder, Robert Cheeke, and professional football player, David Carter.
It was such a success that we expanded our partnership for multiple races in the 2018 season with the updated Vegan Strong Race Car campaign.